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International Journal on Customer Relations

eISSN - XXXX-XXXX

pISSN - 2320-7515

Impact Factor - Under Evalution    

Subject - Business and Management

Description - International Journal on Customer Relations, bring together academicians, researchers, information scientists to focus on understanding the modern development in the field of Customer Relationship and establishing new collaboration in this area. In the present-day competitive scenario, when products are perceived by the customers as value-delivery-vehicle, extensions of their personality and possessions enhancing their status in society, the companies are forced to look beyond just product innovation and price leadership to retain their strategic advantage in the market. The marketers have realised that only the customer orientation can help them in inculcating enduring relations which can be sustained as strategic advantage over the competitors; provided it is nurtured and managed well. Customer Relationship Management (CRM) initiatives with the objective of fulfilling the customer expectations and building, maintaining and strengthening long term relationship with them have become survival mantra for all the companies today.

Website - Click To View Website

Publish By - Publishing India Group

Language - English

Published Year -

specialization -

Publish By - Publishing India Group