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International Journal of Marketing and Business Communication

eISSN - 2320-4974

pISSN - 2277-484X

Impact Factor - Under Evalution    

Subject: Business and Management

Website - Click To View Website

Publish By - Publishing India Group

Language - English

Published Year -

specialization -

Publish By - Publishing India Group

Description - "The International Journal of Marketing and Business Communication" (IJMBC) (ISSN: 2277-484X) tends to develop, promote, coordinate and disseminate the original developments and practices within the filed area of markeiting, business communication and related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s work. Although the possible set of topics for the journal is large and we encourage submission on any area within the scope of Marketing and Business Communication, the following sub-areas are particularly suitable (but not exhaustive):): HRM and Marketing Marketing and Planning Marketing needs and finance Accounting and marketing Entrepreneurship marketing Organisation behaviour and marketing Policy, Pricing and marketing Corporate communications Communication strategies Marketing philosophy in corporate management Benchmarking marketing Marketing Strategy